A Mediterranean Summer Story - Campaign for Mr. BOHO
Art Direction · Visual Concept · Editing — Self-initiated

Mr. BOHO is a Spanish brand known for contemporary eyewear and accessories. Its aesthetic blends playfulness with timeless Mediterranean elegance.

This campaign for Mr. BOHO, inspired by the classic Mediterranean summer aesthetic. The project explores an art direction that balances editorial and commercial, showcasing the fresh, timeless, and sophisticated spirit of the brand.

inspired by Mediterranean summers, bold sunlight, natural materials, relaxed social scenes. The color palette conveys freshness and timelessness: sandy beige, deep navy, terracotta, off-white, and olive green (drawn from pool reflections, sun-worn textures, and Mediterranean surroundings).

The images create a universe where the brand integrates seamlessly into the narrative of a Mediterranean summer. Each scene captures the light, spontaneous energy of an editorial lifestyle: friends under the sun, subtle gestures, warm textures.

Instead of displaying the product in isolation, the sunglasses appear as natural elements within the scenes: laid on a towel, worn under strong sunlight, nestled among Mediterranean flowers.

The art direction emphasizes lifestyle over catalog, resulting in a visual narrative aligned with the brand’s identity.

A Mediterranean summer reimagined for Mr. BOHO.