I learned to read space before I learned to read brands. Sculpture, form, the weight of a room, the way a piece only finishes when someone moves through it. That same sensibility shapes how I think about brands now: how they're felt before they're understood, on a wall or on a screen.
(About)
My path into branding started in galleries, editing and designing around art, learning how meaning gets built before it gets sold. That's still how I work: understanding what a brand actually is before deciding what it should say.
My path into branding started in galleries, editing and designing around art, learning how meaning gets built before it gets sold. That's still how I work: understanding what a brand actually is before deciding what it should say.
A brand can be good and nobody notices. Getting noticed is the other half, the less glamorous one, buried in what people click, skip, forget before they know they did. Measure, test, change, measure again, improve, improve, improve.
A brand can be good and nobody notices. Getting noticed is the other half, the less glamorous one, buried in what people click, skip, forget before they know they did. Measure, test, change, measure again, improve, improve, improve.