A Mediterranean Summer Story - Campaign for Mr. BOHO
Art Direction · Visual Concept · Editing — Self-initiated

Mr. BOHO is a Spanish brand known for contemporary eyewear and accessories. Its aesthetic blends playfulness with timeless Mediterranean elegance.

This campaign for Mr. BOHO, inspired by the classic Mediterranean summer aesthetic. The project explores an art direction that balances editorial and commercial, showcasing the fresh, timeless, and sophisticated spirit of the brand.

inspired by Mediterranean summers, bold sunlight, natural materials, relaxed social scenes. The color palette conveys freshness and timelessness: sandy beige, deep navy, terracotta, off-white, and olive green (drawn from pool reflections, sun-worn textures, and Mediterranean surroundings).

The images create a universe where the brand integrates seamlessly into the narrative of a Mediterranean summer. Each scene captures the light, spontaneous energy of an editorial lifestyle: friends under the sun, subtle gestures, warm textures.

Instead of displaying the product in isolation, the sunglasses appear as natural elements within the scenes: laid on a towel, worn under strong sunlight, nestled among Mediterranean flowers.

The art direction emphasizes lifestyle over catalog, resulting in a visual narrative aligned with the brand’s identity.

A Mediterranean summer reimagined for Mr. BOHO.

Embrace NaturE — campaign for lush
Art Direction · Packaging Concept · Visual Storytelling — self-initiated

A sensory exploration of form, material and ritual through the lens of conscious beauty.

A creative project for LUSH. Reimagining the brand's identity through a refined and sensorial approach, the project explores how packaging, imagery and materiality can express values such as sustainability, self-care and connection to nature.

The visual direction is inspired by the physical and emotional qualities of natural materials — stones, minerals, botanical pigments and handcrafted textures.

Each design decision - from color palette to form - reflects a return to the senses and the earth.

The bottle shapes are based on organic forms, similar to smoothed stones or ceramic pieces, designed to feel natural and familiar in the hand.

Inspired by nature, the packaging concept explores refillable formats made from compostable and dissolvable
materials — designed to disappear without leaving a trace.

This approach invites the user to connect with the product through touch, form and function — from the
organic shape of the bottle to the materials that vanish back into the earth.

LUSH — Embrace Nature is a visual concept that imagines beauty as both a sensory and ethical experience.

A creative proposal where direction of art, sustainable packaging and visual storytelling converge to invite a
slower, more conscious way of consuming and connecting.

Sculptural Simplicity — campaign for fazeek
Art Direction · Product Styling · Brand Activation · Editing — SELF-initiated

A conceptual project for FAZEEK. This exploration expands FAZEEK’s identity into an immersive digital experience. By using AR technology, the project explores how the brand can connect with its audience in new ways: allowing people to project the objects into their own spaces, interact with them virtually, and experience design as something sculptural and alive.

FAZEEK transforms functional glassware into interactive sculptures, bridging the physical and digital to create meaningful experiences.