Embrace NaturE — campaign for lush
Art Direction · Packaging Concept · Visual Storytelling — self-initiated

A sensory exploration of form, material and ritual through the lens of conscious beauty.

A creative project for LUSH. Reimagining the brand's identity through a refined and sensorial approach, the project explores how packaging, imagery and materiality can express values such as sustainability, self-care and connection to nature.

The visual direction is inspired by the physical and emotional qualities of natural materials — stones, minerals, botanical pigments and handcrafted textures.

Each design decision - from color palette to form - reflects a return to the senses and the earth.

The bottle shapes are based on organic forms, similar to smoothed stones or ceramic pieces, designed to feel natural and familiar in the hand.

Inspired by nature, the packaging concept explores refillable formats made from compostable and dissolvable
materials — designed to disappear without leaving a trace.

This approach invites the user to connect with the product through touch, form and function — from the
organic shape of the bottle to the materials that vanish back into the earth.

LUSH — Embrace Nature is a visual concept that imagines beauty as both a sensory and ethical experience.

A creative proposal where direction of art, sustainable packaging and visual storytelling converge to invite a
slower, more conscious way of consuming and connecting.