Sculptural Simplicity — campaign for fazeek
Art Direction · Product Styling · Brand Activation · Editing — SELF-initiated

A conceptual project for FAZEEK. This exploration expands FAZEEK’s identity into an immersive digital experience. By using AR technology, the project explores how the brand can connect with its audience in new ways: allowing people to project the objects into their own spaces, interact with them virtually, and experience design as something sculptural and alive.

FAZEEK transforms functional glassware into interactive sculptures, bridging the physical and digital to create meaningful experiences.